Brand Building for Social Impact
Wednesday, June 17, 2020
Brand Building for Social Impact – Stephanie Rath ’96, Vice President of Marketing & Brand Management, YMCA of the USA
Your brand is a valuable asset that can drive growth for the future. How strong is your brand? How can you position your organization to engage a wider audience of supporters in your mission? Follow Stephanie Rath ’96, expert in social impact brand-building, as she leads us through how to evaluate and build a strategic foundation for brand identity and growth
Stephanie Rath is passionate about leveraging the power of brands to drive social change. She serves as Vice President of Marketing and Brand Management at the YMCA of the USA. Previously she led the brand marketing team at Feeding America, the nation’s largest hunger charity and prior to that, spent twelve years running big consumer brands at Quaker Oats and PepsiCo. She is a graduate of Yale University, Phi Beta Kappa, Magna Cum Laude. She has been an active contributor and board member of the Yale Club of Chicago.