YANA WEBINAR SERIES
Announcing the YANA Fundraising Webinar Series! Join Yale alumni fundraising experts in a four-part series to learn everything from the basics of fundraising to tips on making the most of social media. Each session will be 1 hour: a 40-minute presentation, followed by 20 minutes of Q&A.
Online Strategies for Fundraising
Wednesday, December 5, 2018
Online Strategies for Fundraising — Rob Leighton, iMission Institute
Digital is transforming fundraising! These technologies – used well – enable fundraising teams to do-more-with-less and work-smarter-not-harder. In this webinar, you will learn:
- Two core approaches – the engagement funnel and strategic social network design – for getting online success
- How to use digital data and online communications for qualification, cultivation, solicitation, and stewardship
- Why it still is about real people and how to blend online with offline efforts to optimize results
Rob Leighton, Yale SOM ’88, works exclusively with nonprofits in the design and implementation of strategic resource development initiatives. He’s passionate about helping his client deploy digital technologies for constituent outreach, development, and community-building.
For additional information, visit the iMission Nonprofit Training for Fundraising page
On December 5, over 230 participants joined Rob Leighton Yale SOM ’88 to learn more about approaches to digital fundraising. You can access the recording of the webinar here. The fourth session on The Art of the Ask will be on January 9 and you can register here.