YANA WEBINAR SERIES
Announcing the YANA Fundraising Webinar Series! Join Yale alumni fundraising experts in a four-part series to learn everything from the basics of fundraising to tips on making the most of social media. Each session will be one-hour with a 40-minute presentation followed by 20 minutes of Q&A.
Wednesday, November 7, 2018
The Strategic Fundraising Plan: A Roadmap for Success — Vivien Hoexter ’82, H2Growth Strategies
- Developing a Plan
- What are you offering
- Who will support you
- How do you build relationships over time
- Who are your best partners
- Who they are partnering with (board, staff or other) in the quest to raise funds
In Establishing Fundraising Strategy, the participants learned that having a written fundraising plan is the #1 predictor of fundraising success. Research has now proven this. Fundraising plans, particularly for smaller organizations, do not have to be complicated. They can be a simple spreadsheet with activities underneath the months of the year across the top. What is important is that they be written down. For organizations over $1 million a year in revenue, plans can and should be more complex, with objectives and strategies for each major income stream, i.e. corporations, foundations, individuals and governments.
Setting the fundraising goal is always challenging and is often done from the top down rather than the bottom up. Goal-setting should start with last year’s results, by donor, and build from there, adding prospects and expectations of their giving to ensure that income continues to grow. Evaluating the plan is also critical, because unless organizations learn from their events, mailings, web appeals and solicitations, they will not maximize their giving.
On November 7, over 220 participants joined master fundraiser Vivien Hoexter ’82 for an action-packed session on creating a fundraising plan. You can access the recording of the webinar here. The fourth session on The Art of the Ask will be on January 9 and you can register here.