The Art of Using Social Science to Communicate for a Cause

Tuesday Evening, March 28, 2017

Bob McKinnon, President of GALEWiLL Design led our Roundtable on this fascinating topic, which explored questions like:

  • What makes people act for certain causes, but not for others?
  • What kinds of stories drive the most social change?
  • How does media work to shape our opinions and levels of engagement?

Click for Bob’s Presentation

Shortly after Roundtable, the Bob debuted a new social mobility tool Your American Dream Score, with support of the Ford Foundation, and launched in conjunction with PBS.  You may enjoy joining 400,000 other people, who took the survey to find what factors may have contributed to or hindered your success in life.

We thank our host, Wachtell, Lipton, Rosen & Katz for providing the meeting space and refreshments.